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Your agents already know they should be doing video. But if you’re struggling to scale your team’s video marketing efforts, here’s the harsh truth… You can hand them cameras, ring lights, and scripts all day long. But if there's: 🚫 No training framework 🚫 No production engine 🚫 No accountability loop Then they'll default back to what's comfortable. Because motivation fades. But systems don't. Chris Ristau learned this the hard way. After a full year of trying to force video into his brokerage, he quit. Too much friction. Not enough follow-through. Then he rebuilt the entire thing in his garage. Not as a marketing tactic. As operating infrastructure. He built a 90-day training system that turned camera-shy agents into consistent producers. The result? ✅ 400+ videos per month ✅ 10X ROI on video spend ✅ Team grew from 50 → 84 agents ✅$1.5M in company retained dollar His agents didn't suddenly "want it more." The infrastructure made it *easier* to do video than not to. That's the shift. And that's exactly what the Video-First Team Playbook walks you through, step-by-step. Download your free copy on the next page: 👉 https://www.tomferry.com/agent-tools/video-first-team-playbook-offer/