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“When you make football your whole identity and football forgets about you… it can be a very unforgiving place.” Meet Douglas Nyaupembe, owner and founder of The 0‑100 Academy - and a member of our Manchester Accelerator hub. “I was a kid who’d built his whole identity around one dream: football. And then, one day, it was gone. That pitched me into a kind of suffering nobody else could see. But instead of letting it swallow me, I went searching for answers. Studying transformation so deeply gave me an idea: I could be the Black Tony Robbins! Not out of ego but out of a sense of purpose. So, my work now is simple, I sell emotions - the most addictive substance in the world. As an NLP coach, I give people the inner state they need to finally follow through on the life they want - whether that’s in business, in relationships, or creating belief in themselves. There were times when I couldn’t pay the rent. Moments when I doubted everything. But the thing that kept me going wasn’t belief - it was certainty. I don’t believe this is my calling. I know it is. I learned the hard way that pain doesn’t mean you’re failing. It felt like pain… but it was progress.” Join the community today by downloading the Accelerator app - link in bio