Susan Simmons Facebook ad: “Susan's Swimwear Is Closing After 11 Years”

About this ad

Meta Ad Library ID

1640167067736504

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

How we count

Ad text

Susan's Swimwear Is Closing — And This Is How I Want to Say Goodbye There's a moment every woman knows. You're standing in front of a mirror, something in your hands that caught your eye, and for just a second you wonder — is this me? Is this really me? It always was. It just needed the right piece. That belief is the reason Susan's Swimwear has existed for the past eleven years on the coast of Daytona Beach. It's the reason a swim instructor who spent thirty-four years teaching children to be fearless in the water decided to trade her whistle for a boutique — in the town she had been quietly falling in love with every single summer for decades. How It Started For thirty-four years, a whistle around my neck was my whole world. I stood at the edge of that pool every morning, watching kids go from terrified to fearless. I never once wanted to be somewhere else. Eleven years ago that changed. Not the passion — the direction. I drove past a small empty boutique on my way to work. Something made me stop. I called the number that afternoon. By Friday I had signed the papers. I think I always knew why. What Daytona Beach Taught Me I thought I was opening a swimwear boutique. But you made it so much more than that. You came in with your sisters, your daughters, your closest friends. You stayed longer than you planned. You laughed in the fitting room. You looked in the mirror and sometimes whispered — "I feel like myself again." Those moments stayed with me. As a swim instructor, I learned to see the woman in front of me — not who she was afraid she was, but who she actually was. As a boutique owner, I carried that same eye into every single piece I chose. Not for the hanger. For the real woman. The woman who wants comfort without compromise. The woman who wants to feel beautiful without trying too hard. The woman who has spent years showing up for everyone else and deserves, even for just one afternoon at the water's edge, to choose something entirely for herself. I had watched women my age walk past swimwear displays without stopping. Like it wasn't made for them. Like they had already been forgotten. I knew that feeling. I had felt it myself every summer for years. So I built something different. For us. Why I'm Retiring For eleven years I showed up alone. Early mornings, long quiet afternoons, days where the only sound was the door I unlocked myself. The love never left. But my body is sixty-two now, and it's asking me to rest. Now it is time to close this chapter. Not because something went wrong. Because something went beautifully right — and I am wise enough now to know when a story has found its ending. This is my final summer collection. Everything must go — at the lowest prices I have ever offered — because I want every last piece to find the woman it was meant for before I close this door for the very last time. What the Final Sale Looks Like Everything you see here was chosen with the same eye, the same care, the same standard as always. Especially the swimwear. I chose every piece because it is breathable, lightweight, and flattering. Because it moves with you. Because getting dressed for the beach should feel effortless again. Every single piece chosen by a woman, for women — not for what looks beautiful on a hanger, but for what makes a woman feel like herself on a really, really good day. Everything at the lowest prices I have ever offered. 75% off everything. Free shipping on every order. Easy 30-day returns. No questions asked. For the Women Who Have Shopped With Me Before You believed in this before most people knew it existed. You kept coming back. You sent the women you loved through this door. This final sale is yours as much as it is mine. Everything here was chosen with you in mind — the real, living, breathing woman who deserves something that was made for her. Eleven years of thank you. I mean every word. For the Women Just Finding This Welcome. I'm so glad you're here. I wish we'd had more time. Browse slowly. Find the piece that makes you stop. Trust that instinct — I built this entire collection around exactly that moment. One Swim Instructor. One Dream. One Perfect Town. What started as a drive past an empty boutique became eleven years of mornings I will never forget. Every woman deserves to feel comfortable at the water's edge. Every woman deserves a swimsuit that was chosen with her in mind... Browse the final collection — everything at the lowest prices I have ever offered. 👉 https://susan-swimwear.com/collections/plus-size Free shipping on every order. Easy 30-day returns.❤️ With all my love, Susan Simmons ❤️ Susan's Swimwear, Daytona Beach

Where the ad sends people

susan-swimwear.com

Susan's Swimwear Is Closing After 11 Years

Free Shipping