Cosmetic TimesCosmetic Times Facebook ad: “The foundation mistake aging women over 50 (from a makeup…”
Ran for 69 days, from July 12 to September 19, 2026, the last day Crush saw it.
Run by Cosmetic Times on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1652394529187141
- Platforms
- Facebook, Instagram and Threads
- Relaunches
- 0
- EU reach
- 161,071
- Niche
- Skincare & Beauty
Ad text
I'm a makeup artist. I've done bridal, broadcast, and the unforgiving close-ups of HD television, and I'll tell you something most of my colleagues won't say out loud: 9 out of 10 foundations I'm handed at the counter make women over 50 look older. I can spot it across a room — the line of demarcation at the jaw, the chalky cling under the eye, the orange shift by hour three. Then a fellow artist who works the Seoul fashion circuit slipped me a bottle and told me to use it on my next mature client and report back. I did. She walked out of my chair looking ten years younger — the kind of younger her husband actually noticed. Here are the 7 things I, as a makeup artist, now look for in a foundation for skin over 50 — and why this Korean one is the only one in my kit that checks every box.
Where the ad sends people
smooche.com
The foundation mistake aging women over 50 (from a makeup artist of 20 years)
Learn more: smooche.com(opens in a new tab)
