NevovaNevova Facebook ad: “The shoe industry has been lying to you…”
Ran for 41 days, from June 3 to July 14, 2026, the last day Crush saw it.
Run by Nevova on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1654635485834109
- Platforms
- Facebook, Instagram, Audience Network and Messenger
- Relaunches
- 0
- Niche
- Fashion & Apparel
Ad text
The shoe industry has been lying to you for 50 years. Not out of malice. Out of habit. And because it sells well. Here's what they don't tell you: the "supportive" insoles your podiatrist recommends for $200 a pop do exactly what a cast does to a broken arm. They do the work instead of your muscles. And your muscles, deprived of work, atrophy. That's why you need more support every year. Not because you're getting older. Because your feet have forgotten how to work. It took me years to figure this out. Years and over a thousand dollars in insoles, "orthopedic" shoes, and PT sessions that helped for a few weeks, then did nothing. The solution wasn't finding better support. It was stopping the support and letting my feet do what they were designed to do. A 63-year-old retiree documented how this counter-intuitive idea allowed him to eliminate 8 years of chronic pain—without drugs, without insoles, without medical shoes. If you're tired of spending money on solutions that don't last, read this 👉 https://nevova-shoes.com/pages/lti
