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Every agency knows what clients need. The hard part is making them want it. Ross Simmonds has cracked that conversation. Your client just emailed. They want you to 'fix their SEO' and 'handle their socials.' Same brief. Different year. And you already know that channel-by-channel thinking isn't what's going to move the needle for them. Ross Simmonds — founder of Foundation Marketing — has spent years turning siloed, channel-first client briefs into integrated, cross-channel visibility strategies. At BreakingSilos 2026, he's sharing the exact pitch: the language, the data, and the reframe that actually shifts how clients think — from 'manage our channels' to 'build our cross-channel presence.' BreakingSilos 2026 is a free online conference on June 9th. Register free.