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When it comes to straighteners, we're not just full of 'hot air'. It's a plates thing. 🌡️ 185°C? It's literally the perfect temperature for results that actually lasts. And with no extreme heat damage*, obviously. All of our tools operate at 185°C, why? 👉 our lab have identified this at the optimum temperature for styling that lasts, with less damage. Beaut texture, beaut shine ✨ We’ve tested it, so you can trust it. Discover our award winning styling tools today! *Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a ""Strength Reduction""). Extreme heat damage is a Strength Reduction of more than 0.005