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📣 We spent this week at @meltwater’s Summit in NYC alongside some of the sharpest practitioners, brand leaders, and communications executives working right now. The sessions covered everything from how AI search is reshaping earned media strategy, to how McDonald’s turns years-old insights into culturally relevant campaigns, to what FIFA knows about fan engagement that most brands don’t. Here are the findings from those rooms you should bookmark! Save it. Share it with someone on your team. Text it to the practitioner in your life who needs to see this. Comment MELTWATER below and we’ll send you the link to join The PRGM Post, where we’re going even deeper on all of this in this Sunday’s edition. A big thank you to @simplyantoniajade @meltwater’s Creator Culture Club for the invitation! #meltwater #conference #prgirlmanifesto