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The dirty secret of high-ticket B2C is: Most offers are built on top of a trend, not a real business. They ride a wave, they print money for 18-24 months, and then everything comes crashing down. Ad costs go up. Lead quality goes to shit. The market gets brutally competitive. Sales drop 70% in a quarter. The owners pivot to a new offer or shut down. And the closer's income dies with it. I've seen this happen with Crypto offers. RE offers. Aggressive fitness/health offers. Amazon FBA offers. Trading offers. And offers built around the founder's personal brand. If you're a closer, your income isn't just about skill. Your income is a function of: 1 - The size/growth rate of the market you're selling into 2 - Whether the offer has real ROI or sells a dream 3 - Whether the average prospect actually has lots of capital to invest 4 - Whether the company has backend/recurring revenue or one-time cash Most B2C high-ticket fails on at least 3 of those. Without these things, the business negatively compounds and eventually collapses. Just to contrast this: Our closers at Apex sell to wealth management and financial advisory firms with $50m - $4B in AUM. All sophisticated business owners, B2B, have capital, use the product, get results, etc. As a result: 5 consecutive years of YoY revenue growth and $1.4B in assets directly generated. We have closers who have been with us for 3+ years, making more money every year than the one before. The WORST fully ramped rep on our team made $20k in March, the best made $42k (with bonuses). What boat you’re in matters more than how hard you row… If you’re a B2C closer and have $20k+ in monthly comms (with proof) - You can apply for a remote sales role at Apex below.