We Are Dip Facebook ad: “Made In China. For Now.”

About this ad

Meta Ad Library ID

1699553791300845

Platforms

Facebook, Instagram, Audience Network and Threads

Relaunches

0

Niche

Gifts & Crafts

How we count

Ad text

Our laundry sheets are made in China. For now. Being a British brand, we’ve always wanted to make them where our customers are, so earlier this year we set out to move production to England. Seven months on, this is the diary. The ingredients took six weeks to arrive, and one of them doubled in price while we waited. The first batch came out with no scent at all, because the drying had cooked the fragrance off. The second time, the blender broke with a hundred-kilo batch inside it. The third batch weighed half what it should, because the mix had whipped itself full of air and come out spongy instead of crisp. The launch date has moved from April to Black Friday to December to the new year. We could have shipped one of them. We didn’t, because tens of thousands of subscribers rely on these for their washing, and every sheet has to pass the same checks before it leaves a factory. It has to clean: thirteen of the toughest stains, dried in overnight, all out. It has to dissolve completely in cold water and weigh exactly 2.4 grams, so every sheet is a full dose. And it has to pass skin-irritation and biodegradability testing by outside labs. The latest British batch is the best yet, and the plan is the first half of next year. The sheets you buy today have passed every one of those checks. As a thank you for your patience: 50% off your first subscription order, £6.00 for 30 washes, then £12.00 a month + £3.95 delivery.

Where the ad sends people

wearedip.co.uk

Made In China. For Now.

Then £12.00/month + £3.95