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I used to feed Goose kibble and would always wonder why he'd be itchy or lick his paws, or why his coat would be dry and brittle. After learning how much processed kibble can wreak havoc on a dog's gut, I began my research on what the best diet would be for him -- which led me to The Farmer's Dog. They curated the perfect meal plan of human grade meats and veggies to help restore what kibble was depriving him of. After the first couple of weeks, I noticed a less itchy, dry, brittle coat. Even a boost in his energy...and even drool.