Howard Panes Facebook ad: “I probably spent close to a million dollars…”

About this ad

Meta Ad Library ID

1735389580882694

Platforms

Facebook, Instagram, Audience Network and Threads

Relaunches

0

Niche

Clinics & Medical

How we count

Ad text

I probably spent close to a million dollars rebuilding my smile over my lifetime. Root canals. Teeth pulled. Bridges. Implants. Bonding. Erosion. Sensitivity. Reconstruction. I lived in dental chairs for years. What’s crazy is… I brushed my teeth. I flossed. I took care of myself. I was into fitness since I was 12 years old. But what nobody ever told me was what energy drinks, acidic beverages, pre-workouts, dry mouth, and modern lifestyles were actually doing to my teeth over the other 16 hours of the day. As much as I brushed, my smile was silently getting damaged. That realization changed everything for me. I became obsessed with oral health, enamel protection, saliva, the oral microbiome, whitening science, pH balance, and how the mouth actually functions throughout the day not just during the few minutes we brush. Using AI as a research partner, I spent countless hours studying ingredients, formulations, and oral biology, asking one simple question: How do we help people defend their smile during the hours they’re not brushing? That’s how Smile+ was born. A new kind of daily oral defense system designed to help support whitening, fresh breath, enamel protection, microbiome balance, and overall smile maintenance throughout the day. Because the truth is, oral care shouldn’t stop when you leave the bathroom. And if I can help people avoid even a fraction of the pain, damage, reconstruction, and expense I went through over my lifetime… then this entire journey was worth it.

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