Everconvert.ai Facebook ad: “For Coaches Running Ads”

About this ad

Meta Ad Library ID

1756145359100180

Platforms

Facebook and Instagram

Relaunches

0

How we count

Ad text

My cost per lead has doubled in the last 18 months. Nobody on my team can tell me why. That's the message I'm getting from coaches and course creators every week. Their media buyer says it's the algorithm. Their marketing team says it's iOS. Their mastermind says they need a new offer. Their coach says they need a new identity. Their family says they need a holiday. They're all wrong about the same thing. There's one number in your funnel that's quietly costing you more than your entire ad budget... and it's the one number nobody on your team is paid to look at. I am going to tell you what it is in just a second... Before I do If you are still reading this you probably know what I do... The Wild West of Facebook ads is over. The CPMs you remember from 2021 aren't coming back. Your media buyer isn't lying when they say it's the algorithm... they're just not telling you the whole truth. The truth is everybody's media buyer is saying that, because everybody's running into the same wall, because the wall is real and the wall is expensive. Cost per click: up. Cost per lead: up. Cost per booked call: way up. Show rates: down. Close rates: down. And the only lever anyone in your orbit knows how to pull is make more of the thing that's getting more expensive. New creative. New audience. New offer. Especially new offers. Geez, the whole industry's got offer allergies... Someone sneezes on a Zoom call and by Friday the team is launching three new offers. Instead of fixing the leak, everyone's pouring more water in. Meanwhile the landing page just sits there. Quietly bleeding ad spend Same headline you wrote 18 months ago. Same VSL you recorded in your old office. Same button copy your funnel builder defaulted to. Same booking page you've literally never looked at since you set it up. You're paying 2026 prices to send traffic to a 2024 funnel. That's the number nobody's owning. Your landing page conversion rate. It's not your fault. The tools have been broken for fifteen years. I'm Paul. Eight years doing conversion rate optimisation for online coaches and course creators. Over 1,000 manual split tests. Fractional CRO for businesses spending $5k to $1 Mil a month on ads. (Yes, I know — every guy on the internet has a LinkedIn that says some version of this. Stay with me. The proof is in the next 200 words, not in my CV.) The number one thing I've seen, over and over, is this: People spending $5K or $500K a month on ads. Most of the time they are sending all of that traffic to a landing page they haven't touched in eighteen months. Then sitting on a Monday morning team call going "I don't get it. The ads were working. Why aren't they working anymore?" The ads aren't the problem. They never were. --- Here's the bit most people haven't done the maths on. If your page converts at 2% and you get it to 4%... your cost per lead just halved. Without touching your ads. Without increasing your budget. Without changing a single thing about your offer. Same traffic. Half the cost. That's not marketing theory. That's maths. It's also why your media buyer doesn't bring it up. They don't get paid to fix your landing page. They get paid to manage your ad spend. The bigger your ad spend, the bigger their cheque. Fixing the page makes them less money, not more. This isn't malice. It's incentives. They're playing the game they're paid to play. You just need someone playing a different game. So why hasn't anyone fixed it for you? Because testing a landing page properly is a nightmare and feels like a part time job. To do it right, you need: — A developer to duplicate the page — A copywriter to write the variations — A testing tool — VWO, Optimizely, something — that costs money and takes time to set up — Enough traffic to reach statistical significance on each test — Someone to read the results and tell you what actually won — And then you need to do it all again. And again. And again. If you've ever tried this, you already know how it ended. You ran two tests in three months and quietly stopped. Don't worry... that's literally everyone. The other option is hiring a CRO agency. Ten grand. Two tests. A 40-page report you don't read past page 3. Then it's over. Three months later your conversion rate is the same. So you do what every smart business owner does. You give up on the page and go back to fighting on the ad side, because at least the ad side ships in an afternoon. This is exactly the trap. So I built something to fix it. (And yes, here comes the pitch. I'd rather just tell you upfront than dance around it for six paragraphs.) It's called EverConvert. It runs on a method we call Compound Conversions — where every winning test stacks on the last, so small lifts snowball into big gains from the same traffic. Here's what it does: You add one line of code to your landing page. Takes about four minutes. (I know. "One line of code in four minutes" is the kind of thing every SaaS company says and it never turns out to be true. In this case it actually is — because the line of code is just copy and paste, and the four minutes is mostly you finding your funnel builder login. But fine, call it ten minutes if you want a buffer.) EverConvert reads your existing copy, generates multiple variations of your headlines, subheadlines, bullet points, and CTAs, and starts running them against each other automatically. It tracks which versions are converting. Cuts the losers before they waste more of your budget. Keeps the winners running. Then generates new variations to beat those. It runs continuously. In the background. Without you touching it. You go to bed. Your funnel gets better overnight. That's the compound part. Each win becomes the new baseline. Then you beat that. Then you beat that. After 90 days you don't have a landing page anymore. You have a landing page that has evolved through 40 generations of tests and is converting at numbers your old page couldn't hit on its best day. Now let me answer the questions you're already asking. (I've sat across from enough business owners to know exactly what's coming next. So I'll save us both the email exchange.) "Will it work with my platform?" ClickFunnels, Kajabi, GoHighLevel, WordPress — yes. In fact any landing page builder. One line of code. No developer needed. "Will it break my page?" No. It generates text variations of your existing copy. Your design stays the same. Your page loads the same. It's invisible to your visitors. Your funnel builder won't even notice it's there. "What if I don't have a lot of traffic?" You need enough to run a meaningful test. If you're spending at least $3,000 a month on ads, you've got enough. "How long until I see results?" The Rainmaker Family went from 1.6% to 4.4% conversion in 21 days. Cost per lead dropped from $50 to $30. Same ads. Same audience. Same budget. (And yes — that is one client. So here's the average across everyone: 50.7% lift on conversion rate. Top 10% of users see over 80%. Those numbers are real, they're audited, and we'll show you the methodology if you ask.) "What does it cost to find out if it works?" Nothing. You start free. You only pay if your conversion rate actually goes up. If it doesn't, you walk away (That's the whole offer. We're confident enough in the system to put our money where our mouth is. If we don't earn it, we don't get paid.) I'm not telling you this is a magic button. Won't bring back the 2021 CPMs. Won't fix a bad sales team who can't close. But what it will do is out-write whatever's on your page right now. The headlines you wrote at 11pm 18 months ago. The bullets your funnel builder defaulted to. The button copy you've never thought twice about. Because right now, the results we're seeing are pretty tasty. 50.7% average conversion lift. Top 10% of users over 80%. Pages getting better month after month, automatically. So no — not a magic button. But the closest thing to one I've seen in eight years. If you're spending money on ads right now and you haven't tested your landing page in the last 30 days, click below. Tell us what platform you're on. We'll send you a 4-minute video showing exactly how EverConvert works on a site like yours. Under four minutes. (Yes, actually under four minutes. Not "under four minutes" that means a 47-minute VSL ending in a $5k course. Four minutes. There's a timer on it.) If it's not for you, no hard feelings. But if it is, it's probably the highest ROI thing you can do with your funnel right now. Click learn more below →

Where the ad sends people

fb.me

For Coaches Running Ads