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Why Wool? It's naturally odor-resistant, wrinkle-resistant, and 6x more durable than cotton. About Wool&Prince: 🐑 We're the merino wool experts. It's all we do. Merino is naturally odor- and wrinkle-resistant. 🐑 2000+ five star reviews 🐑 World class customer service. We're here to help. We love what we do and our 4.9 star customer service rating shows that 🐑 Your purchase supports a small business (we have 25 employees) 🐑 Free shipping on all orders