Jarken SydneyJarken Sydney Facebook ad: “Men over 60 won't stop talking about these”
Ran for 32 days, from September 24 to October 26, 2026, the last day Crush saw it.
Run by Jarken Sydney on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1764902358080003
- Platforms
- Facebook, Instagram, Audience Network and Threads
- Relaunches
- 0
- Niche
- Fashion & Apparel
Ad text
In the last six weeks, three different blokes my age have asked me where I got my shoes. I want to flag how unusual that is. I'm sixty-one. The last time anyone — anyone, including my wife — paid attention to a pair of my shoes was probably 2003. I do not exist in a social bracket where this kind of comment happens. The men I drink with, walk with, play tennis with, sit in the stands with at the footy — these are men who could be wearing each other's shoes on alternate weeks and none of us would notice. So when three of them, independently, in the space of forty-something days, looked down at my feet and said some version of those look comfortable, where are they from — I started paying attention. What's happening, I think, with the shoes I've ended up recommending, is that they're one of a very small number of pairs in the men's footwear market that quietly get every part of it right at once. I should name them, because I'm tired of typing the URL into other blokes' phones at the pub. They're the Willow Walk from Jarken Sydney. A$68 in the current sale, down from A$136, which is about a third of what you'd pay for the equivalent shoe with a logo on it. The mechanics, briefly. Wide toe box, properly wide — no squeeze across the widest part of your foot. A cushioned insole with arch support that takes the load off the knees and the lower back, which is the part nobody really markets because no man over fifty wants reminding that his knees need help. Featherlight. Breathable. An anti-slip sole, which matters in the wet. No break-in period. They work from the first morning. Nine colours. The ones blokes our age reach for are black, brown, caramel, olive, or the double black with a darker sole. There's no logo you'd notice from more than a foot away. Looks like a shoe. Doesn't look like a statement. https://jarkensydney.com/products/willow-walk-orthopedic-shoes
Where the ad sends people
jarkensydney.com
Men over 60 won't stop talking about these
Free AU Shipping. On a sale now.
Shop now: jarkensydney.com(opens in a new tab)
