Tangofy Facebook ad: “I actually use LeadLocator data for my own…”

About this ad

Meta Ad Library ID

1769831690672151

Platforms

Facebook and Instagram

Relaunches

0

Niche

Marketing & Agencies

How we count

Ad text

I actually use LeadLocator data for my own business in Milton Keynes, and I thought this was a good real-world example to share. From April 1st to June 30th, we had 7,972 page views on the website. Out of that, LeadLocator matched 362 address leads. That is slightly down on the previous quarter, but I still think it is a really strong result from what I would call a pretty normal local business website. On the map, each dot is a matched address. The colours show where the traffic came from, so things like organic Google, paid ads and social. The consent rate was 8%, which is right in the sort of range I’d expect to see. The average accuracy was around +/-13m as well, which is really useful when you are using the data properly. For me, this is the bit a lot of business owners miss. People visit your website every day and then just disappear. They don’t call. They don’t fill in a form. They don’t always make themselves known. But some of them were interested enough to look and that's why I use LeadLocator. I'm acting on intent, stopping people shoppping around and they get either our Postcard, Sales Letter or Brochure through the post at the point where I know they're interested. It is not perfect (no tracking is), and it is not every visitor (but consent is an important fundemental), but when you are already getting traffic, it can turn into a very useful extra layer of high intent leads.

Where the ad sends people

instagram.com

instagram.com