Ad copy

of all the brand-building buzzwords, “community” might be the most overused. but after 5 years of building Halfdays, here’s what I’ve learned: 1. real community needs a reason to gather. 2. relationships come before revenue. 3. every IRL moment should keep the conversation going. 4. behavior tells you more than purchase history. 5. the community grows from giving them new reasons to come back. for us, that’s looked like ski days, walk clubs, pop-ups, sample sales, ambassador events, and a lot of moments designed to help women experience the brand before ever buying from it. as we’ve grown, @klaviyo has helped us scale those relationships — understanding who showed up, where they are, how they’ve engaged, and what might actually be relevant to them next. klaviyo gives us the tools for keeping our close friends close 💌 more in today’s over & out. #halfdays #klaviyo #substack #email #marketing