Trail Armour Facebook ad: “Lip balm made by a rider. On a Queensland farm.”

Ran for 75 days, from May 3 to July 17, 2026, the last day Crush saw it.
Run by Trail Armour on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1770917527648540
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 0
Ad text
Hi. I'm Alana. I make Trail Armour PROTECT — a long-wear lip balm — in small batches on a Queensland farm. This is what a PROTECT batch looks like — 80°C, beaker on the magnetic stirrer, oil phase coming together. 22 active ingredients. Hand-poured one tube at a time. It started because I'm an endurance rider and every lip balm I tried wore off after 20 minutes. So I made something that didn't. Five months in, 1,800+ tubes are with farmers, kids, divers, hikers, riders and outdoor workers across Australia and New Zealand. We've started shipping to the US too. This isn't a factory. It's me, a beaker, and a stirrer. And it works. Free shipping over $40 — AU & NZ.
Where the ad sends people
trailarmour.com.au
Lip balm made by a rider. On a Queensland farm.
Hand-poured Australian lip balm. Small batches. The real thing.
Shop now: trailarmour.com.au(opens in a new tab)






