WillfulWillful Facebook ad: “Your whole estate plan in one place”
Running for 16 days since October 8, 2026. Crush last saw it on October 24, 2026.
Run by Willful on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1782697862636199
- Platforms
- Facebook, Instagram and Threads
- Relaunches
- 0
- Niche
- Finance & Trading
Ad text
Roughly half of Canadian adults have no will, and almost none of them decided against one. It sits in the same place as the old policies and the forgotten accounts: the pile you will get to. Willful is built for exactly that pile. A legal will, powers of attorney for property and for health, an estate inventory of what you actually own, and your funeral and burial wishes. Province-specific, built in consultation with estate lawyers. Answer the questions. Review everything. Only pay when you are happy.
Where the ad sends people
app.willful.co
Your whole estate plan in one place
Will, powers of attorney, estate inventory and final wishes. All in one place.
Learn more: app.willful.co(opens in a new tab)
