Cellumove USA Facebook ad: “Feel the Difference from the First Wear”

About this ad

Meta Ad Library ID

1793668171809180

Platforms

Facebook, Instagram, Audience Network, Messenger, WhatsApp and Threads

Relaunches

1

EU reach

2,409

Niche

Clinics & Medical

How we count

Ad text

I have owned four pairs of compression leggings. In May I still put a pair of shorts back on the rail in a shop in Leeds because of my knees. I am fifty two. Over about eighteen months I lost three stone the slow boring way. No injections, no surgery. Walking the dog twice instead of once, smaller plates, and giving up the biscuit I had with my tea at four o'clock every day since 1994. My blood pressure came down. The stairs stopped being a thing I planned for. Everyone told me I looked well. Then there was the skin. It sits at the bottom of the thigh and comes down over the knee, and it moves when I move. My daughter Katie calls it soft. I called it other things at eleven at night. I got dressed twice most mornings, once for what I wanted and once for what covered it. Long skirts in August. Trousers in thirty degrees while telling people I feel the cold, which is the exact opposite of true. So I bought things. In order. Firming cream, two tubes, the expensive one. It smelled lovely and it worked on the top of the skin, which was never where the problem was. Weights twice a week with Katie for four months, which built something underneath but did not change the thing lying over it. A pair of high waisted shapewear shorts that flattened everything for about ninety minutes and then rolled down under my dress at a christening and I spent the rest of it standing near a wall. Two pairs of compression leggings off a marketplace site, same tightness from ankle to hip, gone shiny and slack after four washes. And a consultation for surgery I made an appointment for and cancelled, because six thousand pounds and six weeks of recovery is not a thing I was going to do to my family over some skin. I want to be honest about something else. I had scrolled past CelluMove twice and kept scrolling. I thought it was the same thing I already had in a nicer photograph. In August we took my granddaughter to the lido. Thirty one degrees. I sat on the bench in a long skirt with a towel folded across my lap and she came and asked me to come in the water. I said next time. She asked twice more and then she went and asked her mum instead, and she did not ask me again for the rest of the afternoon. That was the bit that got me. Not the towel. Her deciding I was a person who says no to the water. Three weeks later I was in the arcade buying support socks for my mother and the woman who does the fitting there is called Bernie. She has fitted hosiery for twenty six years and she can tell your size from across the counter. I asked her, mostly to be polite, whether any of it does anything for loose skin on the legs. She asked what I had already tried. I told her the list. She said the list was not the problem. She said when you lose weight, and especially past forty five, the skin does not shrink back at the same speed the rest of you does. It was stretched over something for years and that something has gone, so it hangs over the knee where there is nothing to hold it. And with less structure under it, fluid settles lower in the leg across the day. So by six in the evening the leg is both slacker and heavier than it was at nine in the morning. Which is why, she said, it always looks worst at the hour you are most likely to be seen. I had never once heard anyone say that out loud. Then she went through my list. The cream sits on the outer layer, and the slack is three layers below it. The weights build underneath the skin, but nothing was ever holding the skin itself. And the shapewear and the cheap leggings, she said, were the same mistake in two different fabrics. They squeeze the same amount everywhere at once. She asked me if I had ever tried to roll a sleeping bag starting from the middle. I said yes, and it does not work, you get nowhere. She said that is because the air goes both ways. You start at the far end and work up, and then it only has one direction to travel. Graduated compression is the same idea in a legging. Firmest at the ankle, easing as it goes up the leg, so the leg has one way to go instead of nowhere. That is what gets you the +30% circulation. And she said the steady support plus the movement it lets you keep doing is what helps boost collagen production, which is the part that gives skin its firmness in the first place. Then she said the thing I have repeated to four people since. You did not lose three stone by being lazy. The skin was never a discipline problem. It is a structure problem, and you cannot exercise a structure back. I asked her what she would actually buy. She said the ones that are knitted with different tensions in different zones rather than one tension pulled tight, and she named CelluMove, and I laughed, because I had been scrolling past it since March. She said that is most people. She said the photo looks like every other legging because it is a legging. The difference is in how it is built, and you cannot photograph that. I read the reviews that night for about an hour. The bad ones first, because I always do. I have worn them most days since the end of September. Here is the honest version. The results weren't Instant. It took me 3 months of consistent wear before my legs started feeling more firmer and smoother, like my legs felt like mine again. And in June we are going back to the lido, and I am getting in the water. If you have already tried compression and it did nothing, the only thing I would check is whether yours was graduated or whether it was just tight. Mine was just tight. Four pairs, about two hundred quid, and nobody ever told me there was a difference. I waited for the two for one before I ordered, if I am honest, because I wanted one on and one in the wash. I am not going to tell anyone what to do with their summer. I will only say I spent three of them on a bench with a towel folded on my lap, and it turns out I did not have to. https://cellumove.com/products/3d™-leggings-sculpt-smooth-1

Where the ad sends people

cellumove.com

Feel the Difference from the First Wear

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