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The opening of the first Richard Mille boutique in Bangkok marks a key milestone in the Brand’s regional expansion, creating an immersive space for local collectors in a market that deeply values its technical artistry. Extending beyond traditional retail, the boutique introduces a dedicated hospitality hub with multiple seating areas and a private lounge designed to encourage connection and engagement. A contemporary interpretation of the traditional Thai sala offers an intimate environment for conversation and reflection, expressing Richard Mille’s broader retail evolution toward hospitality, dialogue, and an immersive brand experience. 📸 @nicholasworley_