Susie Kingsmith ad creative
Susie Kingsmith
Susie Kingsmith

Active· since Apr 7, 2026

157
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please stop spending $110 a bag on prescription food that isn't fixing anything. i say that as someone who did it for over a year. and i need to tell you the whole story so you understand why i'm so passionate about this. my dog started scratching at about age 4. nothing dramatic at first. just some paw licking at night and the occasional belly scratch. i mentioned it to our vet and the first words out of her mouth were "it's probably a food allergy. let's switch her diet." so we started with hill's science diet sensitive skin. $70 a bag. salmon and rice based. the vet said it was a good first step. it seemed to help at first. maybe 2 weeks of less scratching. i thought we'd figured it out. then it came back. same scratching. same paw licking. maybe worse. back to the vet. "ok let's try a limited ingredient diet. could be a chicken sensitivity." switched to a salmon-only limited ingredient formula. $80 a bag. same thing. couple weeks of improvement. then right back. vet said "we need to go prescription. let's try hill's z/d." the hydrolyzed protein diet. $95 a bag. veterinary prescription only. the proteins are broken down so small the immune system supposedly can't recognize them. i thought ok this is the serious stuff. this has to work. it didn't. well — it did for about 3 weeks. then the scratching came back. ears started smelling again. hot spot popped up on her hip. vet switched us to royal canin hydrolyzed protein. $110 a bag. different brand same concept. "some dogs respond better to one hydrolyzed formula over another." $110. per bag. every month. same pattern. brief improvement. then failure. at this point i'd been through: hill's sensitive skin — $70/bag — failed limited ingredient salmon — $80/bag — failed hill's z/d — $95/bag — failed royal canin hydrolyzed — $110/bag — failed and then my vet suggested purina pro plan veterinary diets. another prescription formula. another $95 a bag. i sat in the exam room doing math in my head. i'd spent over $1,400 on specialty food in 14 months and my dog was still scratching every single night. still getting ear infections every 4-5 weeks. still chewing her paws until they were raw and stained rust colored. i looked at my vet and said something i'd never said before. i said "why isn't any of this working? five different foods. over a year. same result every time. what am i doing wrong?" she said "food allergies can be complex. some dogs are sensitive to multiple proteins. we just haven't found the right one yet." i drove home and sat in my driveway for 10 minutes because i couldn't stop thinking about one thing. the pattern. every food helped for 2-3 weeks. then failed. every single one. without exception. if my dog was allergic to chicken and i removed chicken — why would the improvement only last 3 weeks? if i removed the allergen the improvement should be permanent. that's how allergies work. remove the trigger and the reaction stops. but the reaction kept coming back. on every food. including foods with proteins she'd never been exposed to in her life. including hydrolyzed protein where the proteins are too small to trigger an immune response. something else was going on. and food wasn't it. that night i was in a Facebook group for allergy dogs — the same group i'd been in for a year reading everyone else's food recommendations and trying every single one. and i noticed something i'd never noticed before. everyone had the same pattern. "we tried salmon and it helped for a few weeks then stopped" "grain free was great for about a month then she went right back" "the prescription food worked at first but now she's scratching again" "raw helped briefly then same thing" hundreds of people. different foods. different brands. different proteins. same pattern. works briefly. then stops. that can't be a coincidence. if food was the problem at least SOME of those changes would work permanently for SOME of those dogs. but the pattern was universal. temporary improvement then regression. across every food. every format. every price point. that's when someone in the group explained what was actually happening. dogs have a protective barrier in their skin made of collagen. it keeps environmental allergens — pollen dust grass mold — on the surface where they can't cause a reaction. after age 2 dogs lose collagen from this barrier every year. as it breaks down the gaps get wider and environmental allergens penetrate deep into the tissue. the immune system detects them and overreacts. that's the scratching. the ear infections. the hot spots. the paw chewing. when you switch foods — any food to any other food — you briefly reduce the immune system's overall workload. the body gets a short break from processing something unfamiliar. the scratching seems to improve. but the barrier is still broken. environmental allergens are still flooding through the gaps. so within 2-3 weeks the immune system is overwhelmed again and the scratching comes right back. it has nothing to do with the food. the food change just creates a temporary immune distraction. the structural problem remains untouched. and here's the part that made me want to scream. environmental allergies are 2-3 times more common than food allergies in dogs. the vast majority of "allergy dogs" don't have food allergies at all. they have environmental allergies being made worse by a deteriorating skin barrier. but what's the first thing every vet suggests? change the food. not because they're bad vets. because that's the protocol they're taught. rule out food first. and ruling out food takes months of elimination diets and hundreds of dollars in prescription formulas. meanwhile the barrier keeps breaking down. every month on an expensive food trial is another month of collagen loss. another month of barrier deterioration. another month of the actual problem getting worse while you chase the wrong cause. i stopped the prescription food that night. put her back on her regular kibble — the same $45 bag she'd been eating before all of this started. ordered healthy petz liquid collagen. one pump on her food every morning. mixed right in. she didn't even notice. week 1-2: no change. i kept going. i'd learned my lesson about giving up too early on the wrong thing. this time i was going to give the right thing a real chance. week 3: the scratching slowed. not dramatically. but my husband noticed it too so i knew i wasn't imagining it. week 4: she slept through the night without waking us up scratching. first time in over a year. week 5: the ear that had been getting infected every 4-5 weeks was clean. no smell. no discharge. no head shaking. week 6: the hot spot on her hip — the one that had been recurring in the same spot for over a year — healed and didn't come back. week 8: her coat changed. softer. thicker. the rust staining on her paws from all the licking started growing out. new white fur underneath. that was 5 months ago. she is still eating regular $45 kibble. the same food she was scratching on before we spent $1,400 on prescription alternatives. no scratching. no ear infections in 5 months. no hot spots. no paw chewing. she sleeps through the night every night. the food was never the problem. the barrier was the problem. the collagen fixed the barrier. everything else resolved on its own. $1,400 on prescription food that was never going to work. $17 for the bottle that did. i don't tell you this to make you feel bad if you're currently spending $110 a bag on prescription food. i tell you this because i wish someone had told me 14 months and $1,400 ago. the pattern — works briefly then stops — is the clue. if you're seeing that pattern on every food you try then food isn't your problem. your dog's skin barrier is breaking down and environmental allergens are getting through. no food change fixes a structural problem. collagen does. i'll leave the link here if anyone wants to try it. i grabbed the multipack which brings it down to about $17 a bottle. when you compare that to $110 a bag for prescription food that didn't work it's almost funny. 60-day money back guarantee so if nothing changes you get a refund and you're out nothing 🤷‍♀️ shophealthypetz.com/products/liquidcollagen

it was never the food...

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