Skip to content
Sarah Hughes

Sarah Hughes Facebook ad: “Read this if your child sleeps for 10 hours but is STILL…”

Sarah Hughes Facebook ad: Read this if your child sleeps for 10 hours but is STILL…

Ran for 51 days, from July 17 to September 6, 2026, the last day Crush saw it.

Run by Sarah Hughes on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

Want an ad like this for your product?

Crush makes new ad images for your product from this ad: your logo, your product photo, your offer.

Trials from $19.95 USD, then $79.95 USD a month. Cancel anytime.

About this ad

Meta Ad Library ID
1839398497086365
Platforms
Facebook, Instagram, Audience Network, Messenger and Threads
Relaunches
0

How we count

Ad text

After the SECOND call from nursery in three weeks, I sat in the Tesco car park and Googled "is my toddler aggressive or is something wrong." I need to tell you what I found. Because I spent nearly a year punishing myself for something that had nothing to do with parenting. It started on a Tuesday in October. Nursery rang at 1:40pm. I was on a Teams call. I let it go to voicemail and then listened to it in the toilets with the door locked. "Hi, it's Karen from Little Oaks. Nothing to worry about but we wanted to let you know that Maisie had a tricky afternoon. She pulled another little girl's hair during story time and the other child was quite upset." I picked her up two hours later. She was sitting on a cushion by herself near the book corner. Her eyes were puffy. She clung to my leg and didn't say a word the whole way home. Three weeks later, they rang again. She had thrown a wooden block at a boy during free play. Hit him on the forehead. Left a red mark. The key worker used the phrase "we're starting to see a pattern" and I felt my whole chest go cold. I want to be clear about something. I am not a mum who has done nothing about sleep. By the time that second phone call came, I had already thrown everything I had at bedtime. The blackout blinds went up before she turned two. The white noise machine sat on her chest of drawers for eight months. I bought the weighted blanket that every Instagram account was recommending (£70, she screamed when I put it on her and refused to go near it again). I tried the magnesium spray. I tried lavender pillow mist. I tried the Tonie box because another mum at soft play said it "changed everything" for her son. Nothing changed anything for Maisie. She would fall asleep eventually. Sometimes by 7:30, sometimes not until nearly 9. But the real problem was never the falling asleep part. Every single morning was the same. I would open her door and she would already be awake, lying there, furious. Crying before her feet hit the floor. Screaming about which top I'd picked out. Refusing breakfast. Arching her back in the car seat. I would carry her into nursery with her face buried in my neck and her fists clenched in my hair, and I would drive to work feeling like the worst mother alive. I thought this was just Maisie. I thought some children were just harder in the mornings. I thought maybe I was doing something wrong. Then I met Rachel. Rachel's daughter is in the year above Maisie at nursery. We got talking at a birthday party in January, one of those conversations that starts at the juice table and ends up in the garden with both of you nearly crying. Her daughter had been having the same problems. Not sleeping badly, exactly. But waking up wrecked. Falling apart at school. Teachers using words like "emotionally immature" and "struggling to regulate." Rachel had taken her to an occupational therapist. Not for sleep. For the meltdowns. The OT asked one question that changed everything: "When she's asleep, is she still? Or does she move all night?" Rachel said she moves constantly. Kicks. Rolls. Ends up sideways across the bed with the duvet on the floor. The OT explained that this is the piece every parent misses. All the products we buy, the noise machines, the weighted blankets, the bedtime sprays, they are designed to get the child to fall asleep. That is all they do. They address the entrance to sleep. They do nothing about what happens once the child is inside it. A child who tosses and turns all night is stuck cycling through light sleep. She never drops into the deep restorative stages where the brain actually does its repair work. That is where growth hormone releases. Where the emotional processing from the day gets filed away. Where the nervous system comes back down to baseline. Without deep sleep, a child can spend 11 hours in bed and wake up running on almost nothing. And here is the part that broke me open. The OT told Rachel that a young child's prefrontal cortex, the part of the brain that handles impulse control, empathy, patience, frustration tolerance, is the first thing to shut down when deep sleep is missing. It is literally the last part of the brain to develop and the first to suffer when rest is inadequate. So by 10am at nursery, when another child takes her toy or bumps into her or sits in the spot she wanted, she does not have the neurological resources to cope. She has nothing left. She hits. She throws. She pulls hair. Not because she is unkind. Because she is depleted in a way that no amount of time in bed has fixed. When Rachel told me this, I was standing in her kitchen holding a cup of tea that had gone cold. I put it down on the counter and just stood there, because everything was clicking into place so fast I couldn't speak. Maisie was in bed by 7 most nights. She was "sleeping" until 6:15. But she was never still. I could hear her through the monitor all night. Shuffling. Kicking the wall. Flipping her pillow. I had always assumed that was normal. That children just moved in their sleep. It is normal for light sleep. It is not normal for deep sleep. And Maisie was barely getting any deep sleep at all. Rachel told me the OT had recommended a specific kind of children's pillow. Not a regular pillow. A low profile ergonomic one, about 6cm high, shaped to cradle a small head and neck properly. But the thing that made it different from every other pillow I had seen was that it had built in sensory features. Soft ears. A textured tail the child could fidget with while falling asleep. The OT explained that the fidgeting gives an overstimulated brain something to focus on and gradually release tension through. Instead of lying there buzzing with the leftover noise of the day, the child's fingers find the tail, the brain narrows its attention, and the body starts to let go. Once she is asleep, the pillow's shape keeps the head and neck aligned so the body stays settled and actually drops into deep sleep instead of surfacing every 30 or 40 minutes. I was sceptical. Completely. I had a drawer full of things that were supposed to fix Maisie's sleep. Every one of them had promised something and delivered nothing. But Rachel's daughter had been using hers for a month. And the school had already commented. "She is joining in at carpet time. She is being gentle with the other children. She seems like a different child." I ordered one that evening from TinyWonder. Maisie chose the unicorn. She called it Twinkle. The first night, she lay there stroking the tail and whispering to it. She was asleep in about twelve minutes. I watched on the monitor and waited for the usual tossing. It didn't come. Not that night, not the next night, not the night after. By the end of the first week she was sleeping in a way I had never seen before. Quiet. Deep. Still. She looked peaceful in a way that actually made me tear up standing in her doorway. The mornings started to shift. Not overnight. Not like flipping a switch. But the screaming got quieter. The meltdowns got shorter. On day eleven she walked into the kitchen and said "can I have Weetabix please mummy" and sat down at the table like it was nothing. I turned around so she wouldn't see my face. Four weeks later, her key worker pulled me aside at pick up. My stomach lurched because that is what those conversations do to you now. Every time a staff member approaches you, your body braces for it. She said, "I just wanted to tell you that Maisie has been wonderful this week. She comforted a little boy who was crying at snack time. She put her arm around him." I made it to the car before I cried. My daughter is not a different child. She is the same child she was before any of this started. She is gentle and funny and she loves animals and she names everything. She always was. She just was not getting the sleep her brain needed to actually be that child by 10am. If you are getting those calls from nursery and lying awake afterwards wondering what is wrong with your daughter, or what is wrong with your parenting, please hear this: it might not be a behaviour problem at all. It might be a sleep quality problem that no white noise machine or weighted blanket or lavender spray will ever fix, because none of those things were designed to fix it. The TinyWonder Snuggle Buddy is £24.95 and it comes with a 30 night trial and if it doesn't work, you send it back. No questions asked. But if it does work, you will not need to wait long to know. You will know the first morning she walks into the kitchen and asks for breakfast instead of screaming about it.

tiny-wonder.uk

Read this if your child sleeps for 10 hours but is STILL tired 👆

😴 Calms restless children instantly🌙 Ends the two-hour bedtime battle✨ Try it for 30 nights or your money back🧸 Clinically developed with paediatricians

Shop now: tiny-wonder.uk(opens in a new tab)

More from Sarah Hughes

See all Sarah Hughes ads

More ads from the top 1,000

See the top 1,000 ads