Ad copy

I've managed over $100M in ad spend. And after all of that... I run 2 campaigns. Not 8. Not 12. Not some crazy complicated structure with retargeting campaigns, lookalike campaigns, cold traffic campaigns, warm traffic campaigns... Two. One to test. One to scale. That's it. Campaign 1 is where new creatives go every single week. New ad sets. New angles. New hooks. Let Facebook figure out what it likes. Most of what you launch won't get spend. That's fine. You're not trying to run a scientific split test. You're trying to find out what Facebook wants to show people. When something works — when a creative starts getting purchases at your target cost — it moves to Campaign 2. Campaign 2 is Advantage+ Sales. Broad. No targeting. Higher budget. Facebook gets total freedom to find buyers. You stop touching it. That's the whole thing. Simple accounts scale faster than complicated ones. I've seen people with $50K/month budgets running 15 campaigns and getting crushed... ...while someone with a $5K budget running this exact 2-campaign setup is printing money. Complexity is the enemy of scale. Click the link below to get the full breakdown.