Ad copy

As excitement builds for the 2026 FIFA World Cup, factories in Yiwu, east China's Zhejiang Province, are running at full speed as overseas buyers rush to place their final orders. From footballs and plush mascots to souvenirs, toys and fan gear, production lines across the city are buzzing as manufacturers prepare for a surge in global demand. Known as one of the world's largest small-commodities trading hubs, Yiwu is once again tapping into football fever. Businesses are expanding production, developing new designs and tailoring products for markets across North America, Latin America, Europe and the Middle East. Beyond traditional football merchandise, themed gifts, decorations and fan accessories are also seeing strong demand. Yiwu has long been a key supplier for major international sporting events. And the upcoming World Cup is no exception. Supported by streamlined customs procedures and efficient logistics networks, the city is helping ensure that football-themed products reach fans around the world, bringing a touch of World Cup excitement from China's manufacturing hub to the global stage. #ChinaSeen