Black Women Thrive Facebook ad: “See What 100,000 Black Women Are Buying”

Ran for 39 days, from February 20 to March 31, 2026, the last day Crush saw it.
Run by Black Women Thrive on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1891619524804722
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 0
- Niche
- Marketing & Agencies
Ad text
I just got scammed buying from a "Black-owned" business. 😭 During BLACK HISTORY MONTH. And I'm still heated about it honestly. But I'm writing this because what happened to me is happening to a LOT of Black women right now and nobody is talking about it. Stick with me on this one. Because this story gets worse before it gets better. But it does get better. ----- So it's the first week of February. I'm scrolling Facebook and I see this ad for a handbag. Beautiful design. African-inspired patterns. Bold colors. The model was this gorgeous Black woman with natural hair. The store name sounded African. The website had this whole story about "celebrating Black culture" and "empowering the community." There was a paragraph about how the founder started the brand to "uplift Black women." And I thought... YES. This is what I'm talking about. This is what Black History Month is supposed to be about. Supporting our own. Putting money back into the community. $65. Not bad at all for a bag that looked that good. I ordered it immediately. Didn't even think twice. I was so excited I literally posted about it that night. "Just supported a Black-owned business for BHM!" with the ✊🏾 and everything. My friends were hyping me up in the comments. "Where?? Drop the link!" "We love to see it!" "This is what it's about!" I felt GOOD. Like I was actually doing something meaningful. Yeah. 😐 About that. ----- Two weeks go by. No shipping email. No tracking number. Nothing. I check my inbox again. Spam folder. Promotions tab. Nothing. Day 16. Finally a tracking number shows up. I click on it. And the package is shipping from... Guangzhou. CHINA. 🇨🇳 I'm sitting on my couch staring at my phone like... wait. What?? I went back to the website. Read everything again. That "founder story" about the passionate Black woman? No name. No photo. No video. No face. Just words on a page that could've been written by literally anyone with a laptop. The model photos? I reverse image searched them. Found the EXACT same photos on four other websites selling completely different stuff. My stomach dropped. This wasn't a Black-owned business. This was somebody overseas who figured out that Black women spend more money during February trying to support each other. And they set up a whole fake store to catch us. ----- The bag showed up three weeks later in this flimsy little plastic mailer. I knew before I even opened it. That SMELL. You know the one. That cheap plastic chemical smell that hits you in the face and gives you a headache. 🤢 The "leather" was basically a shower curtain. The colors looked NOTHING like the photos. What was supposed to be rich deep purple and gold was this faded washed out mess that looked like it had been sitting in a puddle. The stitching was already coming apart. IN THE PACKAGE. Before I even used it once. The zipper jammed the first time I touched it. I'm standing in my kitchen holding this thing. This THING that I told all my friends to go buy. That I posted about on social media. That I was so proud of. I wanted to scream. $65 gone. Shipped from China. Made by someone who used our culture and our desire to support each other as a way to make quick money off us. During Black History Month. I can't even tell you how disgusting that feels. ----- After this happened I told myself... never again. Next time I see a "Black-owned" brand running ads, I'm checking EVERYTHING before I spend a single dollar. And I want to share what I learned because it takes like 30 seconds and it would've saved me from this whole mess. ✅ Check the comments on the ad FIRST. Before you even click. If you don't see a single person saying "I bought this and it's great" or "I love mine"... that's a flag. Because here's the thing. These stores can HIDE negative comments. They can delete people saying "this is fake" or "this came from China." So if you only see generic hype and not one real customer talking about their experience, be careful. ✅ Search the brand name + "Trustpilot review." This is the big one. Trustpilot reviews can't be faked or deleted by the company. If a brand has been around and there's ZERO Trustpilot reviews? That tells you something. And if they DO have reviews and they're bad? That tells you everything. ✅ Check the shipping time. A lot of these stores are smart enough to not tell you WHERE they ship from. But they can't hide how LONG it takes. If you see "estimated delivery 10-15 business days" or "please allow 2-3 weeks"... that's almost always coming from China. A real US-based business ships in days not weeks. ✅ Look for the founder's face. Not just a name on a website. Not just a paragraph. An actual face. Bonus points if she's on video telling her story. Because anybody can type words on a screen. But putting your real face out there? That's how you know someone is actually standing behind what they built. That's it. Four things. Would've saved me $65 and a whole lot of embarrassment. 😒 I was so frustrated about the whole situation that I ended up posting about it. Just told the story. Put up screenshots of the tracking from China. Showed the cheap bag compared to the website photos. I figured maybe if I share this, at least one person won't make the same mistake I did. I did NOT expect what happened next. My phone started blowing up. Women I didn't even know were sending me messages. Telling me the same thing happened to them. Same type of store. Same fake founder story. Same package from China. Same cheap garbage. But in between all those messages, I kept seeing the same question over and over. "Okay so if I actually want to buy a handbag from a REAL Black-owned brand... do you know any? Can you recommend one that's actually legit?" And for a while I didn't have an answer. I just kept saying "I'm looking too girl. I don't know." Then one day a follower sent me a DM that changed everything. "Girl. Look up Afroyla. I've been buying from them for over a year. It's the real deal." So I did what I just told you to do. I checked everything. ----- So I did what I just told you to do. I checked everything. ✅ The comments on their ads. I went to their Facebook page and looked at actual ads they were running. And THIS is the one that really got me. Hundreds of women in the comments saying "I just got mine and I'm obsessed" and "ordering my third one" and tagging their friends. Real women. Real photos. Real excitement. Not a bunch of generic "wow so nice!" comments. Actual customers sharing actual experiences. You can't fake that. Not at that scale. ✅ The Trustpilot reviews. Go search "Afroyla Trustpilot" right now. I'll wait. 😌 4.8 stars. Hundreds of reviews. REAL women writing REAL detailed reviews about the quality, the designs, the shipping, everything. Not bots. Not fakes. Actual customers who took time to write about their experience. This is the stuff that CAN'T be deleted or hidden. And it checked out. ✅ The shipping time. Based in Arizona. Ships within DAYS. Not 2-3 weeks. Not "please allow 10-15 business days." DAYS. From the actual United States of America. 🇺🇸 I almost got emotional when I saw that honestly. After the China mess I just went through. ✅ The founder's face. Her name is Michelle Davis. Real name. Real face. She's actually out there on video telling her story. And not just one video. I went to their "About the Founder" page and there's a whole collection of videos. Michelle sharing her journey building Afroyla. The struggles. The wins. Why she started this. What it means to her. You can hear it in her voice. You can see it in her face. This isn't someone hiding behind a generic "About Us" paragraph that could've been written by anyone with ChatGPT. This is a real Black woman who built something from the ground up. No investors. No corporate backing. Just a vision that we deserve to carry something that celebrates who we are. She put her face on it. Over and over again. She stands behind it. ----- Four checks. Four passes. Already a million times more legit than anything I'd seen before. And then I found out something that really got me. Nearly 100,000 Black women have already supported Afroyla. ONE HUNDRED THOUSAND. 🤯 That's not customers. That's a community. 100,000 women who were trying to do the same thing I was trying to do. Support Black-owned. Be intentional during Black History Month. Find something REAL. And they found it. ----- I ordered a bag and a wallet. When the package came (from ARIZONA. Not Guangzhou. ARIZONA. 😌) I could feel the difference before I even opened the box. It had weight to it. I opened it up and the first thing I noticed was no chemical smell. Just leather. Real leather. The artwork was STUNNING. A Black woman with a crown and natural hair. Bold colors that looked EXACTLY like the photos on the website. Because it's a real product made by a real person who actually cares. The stitching was tight. The zippers were smooth. The hardware was solid. I held it up and thought about that $65 China bag still sitting on my counter. One was made to scam us. The other was made to celebrate us. That's the difference. ----- And Afroyla isn't just about selling bags. Michelle recently ran a deep sale to raise funds for Black Girls CODE. An organization teaching young Black girls how to build futures in tech. This is a brand that GIVES BACK. Not just takes. Not just puts "empowering Black women" on a website to trick us. Actually gives back with real money to real causes. That hit me in a different way. Because after getting burned by a fake brand pretending to care about us... finding one that actually does? That actually felt emotional honestly. Like... THIS is what it's supposed to look like. ----- Here's something I wasn't expecting though. I brought my Afroyla bag to brunch the next weekend. Within FIVE MINUTES a woman at the next table stopped me. "I'm sorry but I HAVE to know where you got that bag." I told her about Afroyla. Told her it was Black woman owned. Made for us. Her whole face changed. She had her phone out before I even finished my sentence. 📱 And here's what I realized. When you carry something like this, people SEE it. Not just because it's beautiful. But because it says something about who you are without you having to say a word. It says I know my worth. I know my history. I support my own. Black women notice it. They feel it. They want to know where you got it. And honestly? Everyone else notices too. Because there's something different about a woman carrying herself with that kind of pride and intention. You can feel it across the room. ----- Right now Afroyla is running a sitewide BOGO sale for Black History Month. 🎁 Buy any two items. Only pay for one. One for you. Something REAL. Something you'll actually be proud to carry. Something that celebrates who you are. And one FREE to gift someone you love. Your sister. Your cousin. Your best friend. Your mama. Because after what happened to me? The best thing we can do is share the real ones when we find them. So nobody else has to go through what I went through. When you find a brand that's actually legit? Actually Black-owned? Actually made for us? You tell somebody. That's how 100,000 women found Afroyla. One woman told another. One gift started a conversation. ----- The sale ends this Sunday. ⏰ And look. Every day during Black History Month those fake stores are still running ads. Still targeting women like us. Still shipping trash from China. Still using our culture to scam us. I already fell for it once. I'm not doing it again. And now I know where to send every single woman who asks me "do you know a REAL Black-owned brand I can support?" Yes. I do. ❤️ Click below to see all 50+ designs. Find the one that speaks to you. Pick a second one to gift someone you love. One for you. One to spread. That's how we protect each other from the fakes. That's how we support the real ones. That's how we make Black History Month actually mean something. ✊🏾 https://afroyla.com/handbags Sale ends Sunday.
Where the ad sends people
afroyla.com
See What 100,000 Black Women Are Buying
Afroyla offers premium leather handbags and wallets designed to celebrate Black women, featuring unique artwork and empowering quotes inspired by Black pride and heritage. Each piece blends style and culture, making a bold statement of identity and elegance.
Shop now: afroyla.com(opens in a new tab)








