Ad copy

While most members of The Listings Lab come to us because they want the ads… . Most of them get so busy from their content that they actually can’t turn their ads on yet! . Because they have enough business just with their organic content. . Crazy, right? . That content could be so effective it generates you dozens more deals a year?�. Not crazy. My team and I see it every day in The Listings Lab. . Like with Ashley, whose content was powerful enough that she was able to do enough business in a pandemic year to take maternity leave when her baby was born. . Really, that’s why I do this. Stories like that. Because I believe that your business doesn’t have to take over your whole life. . There are 9 types of content that attract an audience of qualified people who actually want to work with you. . Those 9 types fall under 3 buckets:�.�Authority content - This is what you post to show your ideal client that you know your stuff. . Personal content - This is what you post to help your audience see you as a human being and create a personal connection and trust. . Social Proof content - This is content that validates your expertise through the words and authority hacking of others. After all, you can say you’re great all day long, but people are sceptical unless you can show that OTHER PEOPLE think you’re great. . Memes, market stats, etc. - they’re not content. . They’re an eye roll waiting to happen from your audience. . . . . . . #realtor #realestatelife #justlisted #realestatebroker #realestateagents #realestateinvestor #realestateagent #realestatesales #realestatemarketing #realtorexpert #listingagent #realtorlife #realestategoals #realtor #realestateexperts #househunters #LArealestate #femaleceo #torontorealestate #torontorealtor #torontorealestateagent #torontolistings #realtorlifestyle #realtorcommunity #realtorlife #GTAlistings #GTArealtor #GTArealestate