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What you're looking at isn't just a name. Those are the beads. Every granule in Kind Laundry Neroli Zen Scent Booster is a plant-derived microcapsule — a tiny fragrance vessel that bonds to your fabric fibers during the wash. Throughout the day, movement presses against those capsules and releases the scent. Gradually. Continuously. Not once — every time you move. That's how a single wash delivers citrus-floral neroli fragrance for up to 12 weeks. Not from heavy synthetic chemicals. From a formula powered by plants, designed to last. Add it to your next load. The beads do the rest.