The Launch Agency NZ Facebook ad: “The business owners guide to the latest updates…”

About this ad

Meta Ad Library ID

1916563169243654

Platforms

Facebook and Instagram

Relaunches

0

Niche

Marketing & Agencies

How we count

Ad text

The business owners guide to the latest updates across the platforms 👇 Meta’s Andromeda Update Meta has rebuilt how its ad platform works. Targeting is now driven less by interests and more by the content itself, meaning your creative needs to work harder. What this means: You need more variation, more testing, and fresh creative every few weeks. Running the same ads for months = leaving money on the table. Google is moving to video-first advertising Discovery Ads are being replaced by Demand Gen, prioritising video across YouTube Shorts, Gmail + Discover. What this means: You need short-form videos that sell. Relying on static images will impact performance — even on Google. Instagram is doubling down on messaging New DM tools, automated lead forms + quick replies are rolling out. What this means: DMs are now a real sales channel. If no one’s monitoring them, you’re missing warm leads. Response time matters. Meta + Google’s new AI tools Both platforms now offer AI-generated copy, headlines + image suggestions. What this means: Helpful for speed, not strategy. If your offer or messaging is unclear, AI won’t fix it. Nail your angles first. Google pushing harder into Maps + local SEO More visibility now goes to reviews, Q&As + mobile Maps placements. What this means: Service businesses need sharp listings. Outdated reviews or info = lost high-intent leads. Some good food for thought as we head into the holiday period and decision makers start thinking about the 2026 year ahead 🔥

Where the ad sends people

instagram.com

instagram.com