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As the Ozempic Generation seeks to make its calories count, one Minneapolis-based manufacturer of pea and soy protein powders has been quietly grown into an AgTech powerhouse amid shelves lined with protein-packed cereals, pastas and sports drinks. “What GLP1-users all want is to get more protein in their diet,” says Tyler Lorenzen, CEO of Puris Proteins. “It needs to taste great and be more nutritious. That's really why Puris is growing faster than our peers. People love what they eat, and then great taste is the on-ramp to healthy habits—and the flywheel for longevity begins.” It’s taken 40 years for family-owned Puris to be primed for this moment, and now what started with breeding soybeans at night out of a family basement has become the largest pea protein manufacturer in America. Keep reading: https://www.forbes.com/sites/chloesorvino/2026/02/26/how-puris-pea-protein-is-fueling-the-ozempic-generation/?utm_campaign=ForbesMainFB&utm_source=ForbesMainFacebook&utm_medium=social (📸: Puris Protein)