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The pink is not dye. It is vitamin B12. Vitamin B12 is naturally a deep red, and there is enough of it in this Korean jelly to color the whole jar. Gardenia fruit extract, a natural pigment, is in there too. Neither is added for looks. Both are on the ingredient list, next to collagen, three forms of hyaluronic acid, 2% niacinamide and adenosine. So when you see the color, you are looking at what is inside. It goes on cool, it melts in, and skin looks properly hydrated with nothing left on top. Made in Korea. The full list is on the jar. Learn more.