V Magazine ad creative
V Magazine

V Magazine

Active· since Jul 5, 2026

79
days running
0
relaunches
2,311
EU reach

Ad copy

To kick off Paris Haute Couture week, V Magazine is delighted to feature Yu-Chi Lyra Kuo, an haute couture collector who arrived at the Met Gala in a garment she designed herself, collaborating intimately with the Jean Paul Gaultier atelier and artisans in New York City and Paris. Already a leading figure in frontier technology and new media art, Kuo has also emerged as a couture darling, bringing an uncommon sense of taste to the worlds of digital innovation, creativity, and design. The polymath looked to ancient Greece for inspiration this time, specifically the sculpture Winged Victory of Samothrace, which dates to approximately 190 BC. The sculpture embodies the ancient Greek goddess of triumph whose headless, winged marble form has presided over the Louvre since 1884. “I specifically picked Winged Victory because it is a symbol of feminine strength that also guards the Louvre,” Kuo explains. “As the Costume Institute was opening its first permanent galleries inside the Met this year, that felt like something I wanted to express myself on its opening night—the importance of presenting fashion as art and preserving it within these institutions.” Here, Kuo is photographed by the legendary Nick Knight, a collaboration that makes our senses take flight. Head to VMagazine.com (link in bio) to discover the full story! — Photography @nick_knight Makeup @petros_petrohilos Hair @francogobbihair Nails @adamslee_ Set Design @tomotattle Photo Assistance @larasugarhughes, @gilwarneruk, @jedbarnes94 Photo Intern @oldnightkidwang Digi Op @passeridae Retouching @epilogueinc Production @liberteproductions Special Thanks @jgalliano, #MounaAyoub, @casey_curran, @franckduquenne Yu-Chi wears Design @ylyrak | Dress @jeanpaulgaultier | Sculpture @miodesignnyc | Earrings and rings @JarJewelry | Hair pins @boucheron

V Magazine

LEARN MORE
🪄Crush AI

Like this ad? Make it yours.

Crush rebuilds this exact creative around your product — your brand, your colors, your offer — in about a minute.

V Magazine Ad — Running 79 Days | Crush Ad Library