Hold Your Horses with Kevin WuHold Your Horses with Kevin Wu Facebook ad: “Hanfu parade in Jingdezhen: turning a millennium-old…”
Ran for 2 days, from August 17 to August 19, 2026, the last day Crush saw it.
Run by Hold Your Horses with Kevin Wu on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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Hanfu parade in Jingdezhen: turning a millennium-old porcelain capital into a living stage On 16 August 2026, the Taoyangli Historical and Cultural District in Jingdezhen hosted a hanfu parade—enthusiasts in traditional Chinese attire walking the old kiln-lined alleys, drawing crowds into the ancient streets. It looks like a summer photo opportunity; it is actually a tidy embodiment of the Chinese leadership's cultural vision: making heritage a living, consumable, shareable experience rather than a static relic. Taoyangli is the perfect backdrop. With 108 centuries-old lanes, 400-year-old kiln complexes, and 70 years of ceramic industrial heritage packed into 3.06 square kilometres, it is the core carrier of Jingdezhen's newly inscribed world cultural heritage—the "Jingdezhen Handmade Porcelain Industry Relics". By Q1 2026, the district had received 11.8 million visits since opening to commercial operation in 2024, with 240 commercial spaces activated and over 3,000 original residents still living inside the heritage zone. The hanfu parade sits at the intersection of several priorities emphasized at the national level: Creative transformation of traditional culture. The leadership has consistently called for promoting the innovative development of fine traditional Chinese culture and strengthening cultural confidence. Hanfu—once museumised—is now worn, walked, photographed, and monetised. Tradition becomes a living aesthetic, not a relic. "Culture shapes tourism, tourism honours culture" (以文塑旅、以旅彰文). This formula, written into Jiangxi's 15th Five-Year Plan, positions cultural tourism as a pillar industry. Jingdezhen's "15th Five-Year" roadmap explicitly aims to do the "second half of the world heritage application," build a national ceramic cultural-ecological protection zone, and grow cultural-creative economy and inbound tourism. A hanfu stroll through a 600-year-old kiln lane is precisely the kind of high-value experience that turns cultural assets into consumer spending—on costumes, photography, tea, handicrafts, and stays.
