Ad copy

“Why are you so smelly?” Have you ever asked yourself this… or about someone you live with? Maybe you just thought it. 😅 Well, if they’re on a high-protein, low-carb, keto, carnivore, or aggressive dieting plan, I probably have your answer. Hi. My name is Phil. And yes — I constantly get asked why someone’s boyfriend or husband has horribly rancid gas. My first question is always: “Do they have obvious gut issues?” If the answer is yes, we start there. But more often than not, the answer is: “No, not really. They might not be perfectly regular, but their gut seems fine. They just have terrible gas.” Then I ask my second question: “Are they eating high protein with very little fiber?” That’s almost always the case. Here’s what’s happening — in plain English: When you load up on protein and fat with little to no fermentable fiber, you: 1️⃣ Feed the wrong bacteria in the colon 2️⃣ Force bacteria to ferment protein instead of fiber 3️⃣ Create putrid, sulfur-smelling gas as a byproduct Protein fermentation is dirty. Fiber fermentation is clean. So what’s the answer (per science and reality)? 👉 You need ~1 gram of the RIGHT type of fiber for every 3–4 grams of protein. Not just “any fiber.” Slow-fermenting fiber that feeds non-smelly microbes and doesn’t break your diet. That shifts fermentation away from protein and toward fiber — which means: • Less stink • Better gut health • Better metabolism • Better insulin signaling • Better long-term results That’s exactly why Ultimate Fiber exists. ✔️ 15 g of slow-fermenting soluble fiber per scoop ✔️ Shown to feed the right gut bacteria (the “lean” kind)* ✔️ Shown to increase SCFAs and reduce FFAs (Solnul®)* ✔️ Keto-friendly, low-carb, insulin-friendly* Bottom line: If your gas smells awful, it’s not your protein — it’s the lack of the right fiber to support it. There you go.