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You spent 20 years in corporate. Or you spent 20 years raising your kids. Or both. And now you're standing in the middle of your life thinking: what do I do with everything I know? You're not having a midlife crisis. You're having a midlife calling. But here's the problem: you Google "start a coaching business after 50" and everything you find is designed for a 25-year-old with no kids, no aging parents, no menopause brain fog, no mortgage, and apparently unlimited time to post on social media. That's not your life. You're navigating hormone replacement therapy and hot flashes and caring for your mother and still showing up to a job that stopped fulfilling you five years ago. You don't need a business model that ignores all of that. You need one that was built for it. The coaching industry was not designed for midlife women. I'm changing that. I'm Julie Ciardi — former IBM VP, certified coach, menopause member, near empty nester, and founder of a multi-seven-figure coaching business I built in midlife. In my free 5-day live masterclass, The New Era Coach, I'm going to show you how to turn your decades of corporate experience, life experience, and hard-won wisdom into a coaching or consulting business that fits your actual life — perimenopause, caregiving, grandkids, and all. Register for free now and you'll get a free advance copy of my new book TRIBAL (digital + audiobook) the moment you sign up.