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I'm Heather, co-founder of DearPersonCo. And I need to tell you something that honestly scares me a little. We've donated hundreds of thousands to mental health organizations in 2025. That felt incredible. Then we looked at the calendar and realized Valentine's Day is supposed to be the day to feel loved. But for millions of people without a partner? It's a reminder of everything they feel they're missing. The loneliness doesn't go away. It gets worse. So we made a decision that honestly scared our finance team. We're dropping our prices for up to 60% OFF sitewide! Not because we're trying to hit some sales goal. Because we want to put these messages on as many backs as possible before February 14th. More hoodies out there means more people are reminded they matter. And that they're not alone. Will this hurt our margins? Absolutely. Is it worth it if even one person sees "the world is a better place with you in it" on someone's back during a hard moment? Well, that's the whole point of DearPersonCo. This discount won't last forever. We can't sustain it. But right now, at this moment, we'd rather have these messages out in the world than sitting in our warehouse. If you've been thinking about getting one for yourself or somebody who needs it — this is the time. Wear it. You never know who needs to see it. Remind them they matter, and that they're not alone.