Cody Chapman Facebook ad: “New patient specials are dead.”

About this ad

Meta Ad Library ID

1996049291032147

Platforms

Facebook and Instagram

Relaunches

0

Niche

Marketing & Agencies

How we count

Ad text

Alright, I'm just going to say it. For the last decade, marketing agencies have been selling chiropractors the same stupid playbook. Discount your new patient special. Race to the bottom on price. Hope that the $47 exam patient magically turns into a high-value care plan. Spoiler alert: more often than not… they don't. Shocker. What actually happens is you attract the worst possible patients. The ones who argue about price. The ones who ghost after visit two. The ones who treat your front desk like a Groupon counter. After 19 years in marketing, I can tell you one thing for sure… the offer itself is the entire game. Not the targeting. Not the budget. Not which agency you hired. The offer. And when chiropractors stop running new patient specials and switch to what we call an Authority Offer, something wild happens. The average patient value goes up. The quality of who walks through the door goes up. And leads start coming in already expecting to pay full price because the offer pre-qualifies them before they ever book. This is what I'm teaching this Friday in a live workshop. We spend 2 hours together creating your entire offer, the marketing collateral…. EVERYTHING. Oh.. and just so you know… there will be NO SALES PITCH. Just the actual framework that's quietly replacing the new patient special across the country. Click Learn More to learn about the Authority Offer Workshop and save your spot.

Where the ad sends people

joinadcamp.com

💀 New patient specials are dead.

Better patients on EASY-MODE.