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@cocacolaeurope's CC Cup in London was a star-studded affair. Celebrating the release of its "Taste Every Second" campaign soundtracked by Central Cee, the event combined music with football, welcoming the rapper along with Cole Palmer, David James, and Ledley King ahead of the Premier League return this weekend. At the center of the action was a football tournament featuring several fan teams, such as This Fan Girl and Football Beyond Borders. Elsewhere, a penalty shootout challenge gave guests the chance to showcase their football skills while others picked up customised Coke Zero jerseys. Find out what went down on Hypebeast.com #TasteEverySecond In partnership with Coca-Cola