Rachel Thompson Facebook ad: “Home | BadRedhead Media”

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2009470346403182

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Facebook and Messenger

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0

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Marketing & Agencies

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🌞 NEW: The Absolute Best Time to Market Your Book Is Before It Exists by BadRedhead Media via Substack (free) https://geni.us/MarketBookBeforeExists Readers can't buy a book they've never heard of from an author they don't know... I recently shared one of my more popular articles from a few years ago that always ruffles a few feathers: How to Market a Book That Doesn’t Exist Yet, and one of the responses was, “Why would you??” to which I thought, “Why wouldn’t you?” There are clearly several ‘sides’ to this issue, which brings me to Independence Day. July 1995: The trailer for Independence Day showed us giant alien ships, destroyed the White House and NYC, answered exactly zero questions, and then had the nerve to disappear for a year like a bestselling author who swears the next book is almost finished. The first teaser debuted on Independence Day 1995, a full year before the film’s July 1996 release. It revealed almost nothing about the plot, but it didn’t need to. The marketing created a question big enough that audiences spent the next twelve months wanting the answer. Marketers still learn from the campaign today, thirty years later. The best time to market your book isn't launch week; it's before you've finished writing it. 💥 Gratitude to my exclusive advertising sponsors, the always-free Booklinker and the paid tool, Geniuslink. Love and use both! Click for the rest. Free to read and subscribe. #BookMarketing #AuthorTips #BookPromotion #WritingCommunity

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Home | BadRedhead Media

You wrote your book.