Ad copy

When I ask people how often they’re refreshing creatives, the answer is almost always the same: “Not often enough.” And then we look at their campaigns. And there’s no wonder why things stopped working. Creative fatigue is real. And it’s hitting faster than ever. Here’s my weekly process 👇 I create between 50-100 new ads every week. Sounds crazy, right? But it only takes me about 10-15 minutes. AI does the heavy lifting. Images. Copy. All of it. Then every Monday, I launch them using my Rapid Scale Framework. Broad audiences. Lookalikes. Interest-based. All at once. Here’s why this matters... If you’re noticing CPAs going up because creatives are getting stale? You’re already too late. You’re playing catch-up while results tank. The goal is to NEVER get to that point. Fresh creatives going in every single week. So by the time one batch fatigues, the next batch is already warming up. Most advertisers run the same 5-10 creatives for months. Then blame the algorithm when results drop. The ones who win? They’re constantly feeding the machine. New creatives. New angles. New hooks. Every week. That’s the game now. Say “Workshop” for the details 👇 I’m walking through my exact process, prompts, and tools next week.