Inactive· since Jun 19, 2026
- 6
- days it ran
- 5
- relaunches
Ad copy
Columbia researchers found nearly 80% of kids in the U.S. play with makeup — but most kits are packed with toxic dyes and cheap fillers that don’t belong on young skin that is highly absorbent. That’s why we created Jovy: the first and only play makeup to earn the EWG VERIFIED® mark for safety 🎉 — with no toxins, no hidden junk, and premium formulas crafted in Italy just for kids. Choose Jovy, so you can say “yes” with confidence to your little makeup lover — and be fully present for the precious moments you’ll both remember. 💜
Kids’ makeup — without the hidden risks
Play makeup crafted for kids sensitive skin in age-appropriate colors and shades. Light but visible color. Washes off easily with water. 90% - 95% natural origin ingredients Products are enhanced by: avocado oil, blueberry extract, sunflower seed oil, olive oil derivate, pomegranate extract, vitamin...
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