The New York Times ad creative
The New York Times
The New York Times

Inactive· since Jul 24, 2026

49
days it ran
0
relaunches

Ad copy

After Alex Pretti was shot and killed by ICE agents in January, Dylan Alverson decided to stop charging for food at Modern Times, the south Minneapolis cafe he’s run for 15 years. The original intent of the change was to stop paying sales taxes to a government he said was “actively inflicting daily harm on its citizens." “I have succeeded more than I ever did when I was running a conventional business employing 22 people,” said Alverson, who decided to make the change permanent. “I think that’s proof that something is wrong.” https://nyti.ms/4a6fw7s

This Restaurant Stopped Charging for Food. And Profits Are Up.

At Post Modern Times cafe in Minneapolis, a tax protest has turned into a social experiment and a critique of the hospitality industry.

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