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I spent 8 years selling vapes to the British public. Then I realised I was their best customer... I'm Tom Redwood. 50. Former Sales Director at one of the biggest disposable vape brands in the UK. I'm not naming them. My lawyer says I'd lose everything. But here's what I'll say: By the end of this, you're going to be furious. Not at me — at the industry I was part of for nearly a decade. I joined in 2017. Disposables were just taking off. The pitch was: "we're saving lives by getting smokers off cigarettes." I genuinely believed it. I had a £180k salary, a company Range Rover, and a daughter who thought her dad worked for the good guys. Then in 2022, my GP looked at my ECG, frowned, and asked when was the last time I went a full hour without vaping. I couldn't answer. Because I couldn't. Going to the toilet — vape. Drive home — vape. Watching TV — vape. Lying awake at 2am — vape. I'd hidden it from myself by telling myself "at least I'm not smoking anymore." That GP visit broke something open. I went home and pulled up our internal customer data. The data we used to design product launches. Here's what I saw — and what I want you to see: ⚠️ The most profitable customer segment was NOT new vapers. It was ex-smokers like me. People who used vapes "to quit cigarettes" and got stuck for years. ⚠️ Flavour cycles were engineered to reset dopamine novelty every 6-8 weeks. We KNEW it. There were Teams meetings about it. ⚠️ Nicotine doses were calibrated to "comfort zone" — never dramatic enough to scare you off, always strong enough to keep you coming back. ⚠️ One internal slide called the customer journey "graduation" — meaning we expected vapers to escalate device strength over 18 months. By design. I sat with that for three weeks. Then I resigned. Lost the salary. Lost the Range Rover. My wife thought I was having a breakdown. But I had something more important to do. I sat down with two behavioural psychologists from Manchester and asked one question: If the addiction isn't really nicotine — if it's the LOOP — what would actually break it? Three years later, we'd built something. Wooden. No nicotine. No vapour. No batteries. Just designed to satisfy the loop while your brain finally unwires itself. £49. 22,000+ Brits have used it to quit so far. And every single sale gives me back a tiny piece of the conscience the industry stole from me. If you've ever told yourself "I'll quit when I run out of pods" — you need to read this: