Everyday Home Projects Facebook ad: “I Built It. A Squirrel Moved In.”

Ran for 5 days, from April 14 to April 19, 2026, the last day Crush saw it.
Run by Everyday Home Projects on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 2064870040762743
- Platforms
- Facebook and Instagram
- Relaunches
- 0
Ad text
The squirrel looked at what I'd built and walked away. Not kidding. Built a birdhouse. Spent a whole Saturday on it. Cut the wood, drilled the hole, nailed it together. Set it outside. A squirrel ran up, sniffed around the opening, and left. Even the squirrel had standards. My son was standing next to me. He was nine. He didn't say a word. Just patted me on the back like I'd lost a football game. That was the moment I knew something had to change. I'd been woodworking for almost three years at that point. Watched the YouTube videos. Bought the tools. Spent more on a table saw than my first car cost. But every single project I built looked... off. Shelves that sagged in the middle. A coffee table with legs that weren't the same length. A toy chest for my daughter that I had to sand for six hours because the lid didn't close right. The problem wasn't my hands. It was the plans. I was pulling them from everywhere. Random blogs. Pinterest. Free PDFs with no author, no measurements that actually matched, no cut list, no order of operations. Half the time I'd get to step four and realize I'd already done step seven wrong because nobody told me step four had to come first. I was basically building blind. So I started buying plans. Paid $25 here. $40 there. Bought a full plan bundle from some website for $97. Printed them all out. Organized them in a binder like I was back in school. And they were... fine. Some of them were good, actually. But most of them assumed I already knew things I didn't know. And none of them talked to each other. One plan used a metric. One used imperial. One called the same piece of wood three different names across three different steps. I built a workbench from one of those $97 plans that took me four weekends and two trips back to the lumber yard. My neighbor Dave came over, looked at it, and said: "That's a really nice... table." It was not a table. I stopped building for about six weeks after that. Just sat in the garage. Looked at the tools. Looked at the stack of wood I'd bought for the next project. Didn't touch any of it. My wife thought I'd given up. I thought I'd given up. Then one Tuesday night, I was on a woodworking forum, and someone posted a link to a collection of free plans. 200 of them. I almost scrolled past it because I figured it was more of the same. Some blogger who downloaded stuff from twelve different places and called it a collection. But I clicked anyway. And these were different. They were organized by skill level. Beginner stuff that actually started at the beginning. Intermediate projects that built on what you already knew. Advanced builds that gave you something to work toward. Every plan had a full material list. A cut list. Step-by-step instructions with photos. And they were all written like a human being wrote them, not like someone translated them from another language. I picked the simplest project in the beginner section. A small wall shelf. Four pieces of wood. Maybe an hour of work if you took your time. Built it in 45 minutes. It was straight. It was level. It held weight. It was the first thing I'd ever built that looked exactly like the picture. I stood there in the garage for a minute just looking at it. My wife came in and asked what I was doing. I said, "Just looking at the shelf I built." She looked at it for a second and said, "That looks really good." She has never in three years said that about anything I built. I've now made 23 projects from that collection. A farmhouse dining table we eat dinner on every night. A set of floating shelves in my daughter's room that she covered with her soccer trophies. A full workbench with a built-in storage cabinet that Dave came over to look at and did not call a table. A toy chest for my neighbor's new baby that she cried when she opened it. A garden bed planter that my wife likes more than anything I have ever bought her. The birdhouse, too. Actually hung it outside. The squirrel moved in. I'm not even joking. Here's the thing nobody tells you when you start woodworking. The skill is only half of it. The other half is having a plan that was written by someone who actually builds things. Someone who knows what order the steps go in. Someone who lists every piece of wood you'll need before you drive to the lumber yard. Someone who has built this exact project and can tell you where it's going to get tricky before you get there. A bad plan makes a good woodworker look like a beginner. A good plan makes a beginner look like they've been doing this for years. That's the whole thing. These 200 plans are free. No catch. No credit card. No bait and switch. But here's what you need to do to get them. There's a short quiz on the next page. Takes about two minutes. It asks you a few questions about your experience level, what kind of projects you want to build, and what tools you're working with. The reason for the quiz is simple. 200 plans is a lot. And if you're just starting out, the last thing you need is to dig through advanced joinery builds looking for something you can actually finish this weekend. The quiz matches you with the right plans for where you are right now so you're not wading through stuff that's three skill levels above you. Answer the questions. Get matched with your plans. Start building something this week. That's it. Click the link below, take the two minute quiz, and get your 200 free woodworking plans. If a squirrel moved into something I built, something I built from a plan in this collection, you can absolutely build whatever you've been putting off. Click below. The plans are waiting.
Where the ad sends people
everydayhomeprojects.com
I Built It. A Squirrel Moved In.
200 free plans, matched to your skill level in 2 minutes.
Learn more: everydayhomeprojects.com(opens in a new tab)










