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Darrell Cochran & Ian Bauer on the New Era of NIL For decades, the NCAA profited off the names, images, and likenesses (NIL) of student-athletes—while the athletes themselves saw little to nothing in return. We’re now in a transformative era where student-athletes can rightfully earn from their own NIL, opening the door to new opportunities, sponsorships, and control over their personal brands. However, this progress isn’t without challenges. As Darrell Cochran and Ian Bauer discuss, NCAA rules are not being applied evenly across different sports and athletes creating a fundamentally unfair playing field for athletes who give everything to their sport. This issue takes them to Montana to argue on behalf of their client against the NCAA. See their full discussion at https://youtu.be/LHHyGb31hds. For more information about Darrell Cochran or Ian Bauer, find them at www.darrellcochranlaw.com.