Nontoxic Mommy ad creative
Nontoxic Mommy
Nontoxic Mommy

Active· since May 12, 2026

80
days running
0
relaunches

Ad copy

I dropped my daughter's toothbrush into a bowl of hot water and almost dropped the bowl. Within 30 seconds the water was cloudy. The bristles started softening. A chemical smell came off the surface. And my daughter has been brushing with that thing twice a day for three years. I'd watched a video earlier that week of someone running a hot water test on a kid's brush. I called it staged. We use the "extra soft" pediatric brand. I trusted it. I figured I'd prove the video wrong with my own bowl. I'd been so careful. Glass food storage. Filtered water. No microwaving in plastic. We don't even use plastic cutting boards anymore. And here was this pink toothbrush leaching God knows what into a bowl in 30 seconds, and going into my 6-year-old's mouth twice a day for the last three years. Saliva is body temperature. It's enzyme-rich. It's moist. Those are three of the four conditions that pull chemicals out of plastic. The hot water just showed me visually what's been happening invisibly in my daughter's mouth this whole time. Nylon bristles also shed about 3,000 microplastic particles per brush (PMID:40680448), straight through gum tissue 10x more absorbent than skin. I switched my kids to PRIMALS Kids Boar Bristle the next day. Real boar hair. Bamboo handle. Hand woven so there's no glue. I ran the same hot water test on the new brush a week later out of curiosity. Water stayed clear. Bristles didn't change. Nothing came out because there's nothing in it that could come out. ✅ Real boar hair. Zero microplastic shedding under heat or pressure ✅ Bamboo handle. Hand woven, zero glue, zero industrial adhesive ✅ Stands upright on its own. Dries fully. No mold or fungus ✅ Zero BPA, phthalates, or PFAS to leach into saliva ✅ Sized for small mouths and small hands. Ages 3+ 🎁 PRIMALS Kids Boar Bristle 4 Boxes + 7 FREE Gifts 🤝 3 FREE Jars Of Fluoride-Free Toothpaste Tablets (3 Month Supply) 🤝 3 FREE Copper Tongue Scrapers 🤝 1 FREE Nontoxic Family Guide 📦 FREE Shipping on orders $100+ If you've already cut plastic from food and water and skincare, run the test on your kid's brush before you keep using it. 60 seconds. You'll see what I saw. 👉 See the brush that passed the test now.

Why I Boiled My Kid's Toothbrush

Join 100,000+ moms who switched to PRIMALS Kids Boar Bristle Toothbrush. Plastic kids' brushes leach plasticizers in hot water in 30 seconds. Saliva does the same thing slower. PRIMALS sheds zero (PMID:40680448). Real boar hair, bamboo, zero plastic. FREE Shipping on orders $100+. Ships tomorrow.

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