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AI can generate content in seconds. But the brands people remember? They still need a story. Welcome to Marketing Day at upGrad Masters' Week. Join Siddharth Deshmukh (Faculty, MICA School of Ideas) for a session on what separates content that gets seen from stories that get remembered in an AI-first world. In this session, you'll learn: → Why storytelling is becoming a marketer's biggest advantage → How great brands stand out when everyone has access to AI → The difference between creating content and creating connection → How to drive demand through narratives, not just campaigns Plus, unlock: ✓ AI Readiness Quiz ✓ 1:1 Career Coaching ✓ Industry Networking ✓ Free Learning Resources