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I lied to you. Not about the ingredients. Plant-derived, lower-impact, no optical brighteners, no artificial dyes — all true. Not about the stains. We put them through 13 of the worst out there before we’d sell them, because nobody would buy them if they didn’t work. Not about the cardboard envelope through your letterbox, with no plastic bottle to end up in landfill. Not about the dermatological testing, or one sheet doing a full load in any machine at any temperature. Not about the 100,000-odd UK homes, or the 1,500-odd four and five-star Trustpilot reviews. So where’s the lie? The price. I’ve spent three years telling you what these cost per wash. From today, your first order is half of it. £6.00 for 30 washes, free delivery, then £12.00 a month + £3.95 delivery. Pause, skip or cancel anytime.