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When we started this company 12 years ago, making snowboards in a donkey stable, we would have never believed we'd have the opportunity to drop a collaboration with one of the most iconic brands in the past 100 years. We started with a simple belief: that snowboarding could be better and gear could be more fun. Our journey was never about getting rich quick, it was about building cool stuff, listening to riders, and proving that the customer relationship is the only metric that truly matters. Today, we are immensely proud to showcase the GILSON x Sesame Street Collection. It’s a celebration of fun, learning, and the boundless joy of winter. It’s also a testament to the will to keep going, and determination that a team with shared goals needs to overcome adversity. 🇺🇸 The Integrity of American Craftsmanship At our core, we’re Builders. Every board that comes out of our Pennsylvania factory is a testament to American manufacturing, and a belief that how its built matters. This isn't just a label; it’s a living guarantee of quality and ethics. We build with locally sourced Pennsylvania Poplar, pairing modern technology with generations of American woodworking tradition. Our customers don't just buy a product; they buy into a transparent process. They are kept "informed during every step of the build process" and feel proud to know they are supporting a local company. It’s why riders call our boards a "true art piece" and tell us the quality is "Top notch". Because it is built not for a warehouse, but for you. ⚙️ Don’t Be Afraid to Fail The snow sports industry is often slow to change, comfortable in its traditional ways. But at Gilson, we have always embraced the motto: Innovation Through Failure. Our unique 3D Base and GILSON Edge technology, which completely transforms the ride experience, didn’t come easily. It was born from countless hours of testing, rethinking physics, and, yes, a lot of trial and error. The result was a company that thrives on resilience. We introduced technology that brings the fluid dynamics of surf to snow, unlocking new levels of agility . This innovation faced initial skepticism, but our riders quickly confirmed the magic: they report a profound "catch-free confidence". For the park rider, the GILSON Edge is celebrated because it "makes hangups on board slides a thing of the past". For the all-mountain explorer, the ride is described as "so surfy and playful". Our product is not just different; it’s transformative, giving riders a feel they can "only get on a soft truck skateboard grooving through a concrete bowl". We took a risk on innovation, and in doing so, we redefined the feeling of fun on the mountain. 🤝 Customer Feedback Is Our North Star We don’t use focus groups; we use our riders. Our boards are Rider Built, Rider Tested , and our product philosophy starts and ends with listening deeply to the people who put our gear through 100+ day seasons . The passion in the Gilson community is intense. Customers describe the experience as feeling like a "family business making sure their customers aren't communicating with a robotic system". When you reach out with a question, you talk directly to a member of the crew, often our founders, Nick Gilson or Austin Royer are the ones actually answering a phone call! This personalized, human touch turns customers into lifelong advocates. It’s why people tell us “I’ll never ride another board again”. The core of this trust is transparency. When your board is complete, the builder signs a "piece of the core they used to cut the board out of" and includes it with a personalized note. This simple memento transforms a purchase into a "neat little memento" a physical connection to the hands that built your unique art piece. We sell stoke, trust, and craftsmanship. 📢 The Drop: GILSON x Sesame Street We’ve built our reputation on turning the seemingly impossible into reality—whether it’s making butters feel effortless with a 3D Base or building a world-class factory in rural Pennsylvania. Now, we bring that same spirit of fun and limitless possibility to one of our most exciting collaboration yet: The GILSON x Sesame Street Collection! This partnership isn’t just about graphics; it’s a perfect alignment of values. Sesame Street stands for kindness, learning, and the joy of discovery, qualities that perfectly match the "playful" and "forgiving" ride that Gilson delivers. Imagine carving up the mountain with the ultimate Catch-Free Confidence , all while riding a board featuring Big Bird, Elmo, or Oscar the Grouch! These designs embody the spirit of fun that we inject into every Gilson product. The collection features limited-edition designs across our most popular profiles, translating our signature ride characteristics: like the "crazy flex" of the Duel and the versatile stability of our All-Mountain Hybrid Camber, into this truly iconic drop.� From the makeshift stable where we pressed our first boards to this extra special collaboration, our commitment remains the same: to deliver an unforgettable experience that makes every run feel like pure, unadulterated fun. The GILSON x Sesame Street Collection is available now. Get yours, spread the stoke, and see you on the slopes! #GilsonSnow #sesamestreet #MadeInUSA #BuiltDifferent