Ad copy

Have you ever wondered what dominates home services search? 🪛 Between Local Services Ads, Google Ads, and Local Packs, there's a lot showing up in the results. We recently pulled real search data across major home services industries – HVAC, plumbing, roofing, electricial, and garage door – to see which features appear and how often they show up. After analyzing 100 home services keywords across the five verticals, here's what we found: 🛠️ The Local Pack appeared for 98% of keywords 🛠️ Local Services Ads appeared atleast once for 78% of keywords — that number dropped to 28% for repeated searches 🛠️ Traditional ads only appeared for 26% of keywords 🛠️ When Local Services Ads appeared, they took the top spot everytime 🛠️ When Local Services Ads were absent, the Local Pack took the top spot So, what does this mean? First, optimizing for Local Pack visibility is a MUST. This feature shows up almost 100% of the time. That means you need to spend time optimizing your Google Business Profile to help increase your ability to get into the Local Pack. Second, if you want to appear at the top of local home services searches, Local Services Ads are the way. Whenever the ads appear, it's always at the top, making it prime positioning for reaching searchers first. Having a combination of the two gives you maximum visibility in local searches, allowing you to dominate over your competition. Want to see the full analysis? Check the comments for the link 👇🏻